Update date: 12/10/2022
Effective from: 12/10/2022

This policy explains the purpose of using cookies and similar technologies on this website, and provides you with a setting interface to authorize or withdraw your consent to the use of cookies. You can agree or withdraw your consent at any time.


Great Wall Motor Deutschland GmbH (hereinafter also referred to as "we") will act as an administrator to process your personal data as described below.

What is a Cookie?

Cookie is a small data file that is stored on your computer or mobile device when you visit a website. Cookie is widely used by the website owner to make the website run better or more effectively and to report information. As long as you visit our website, Cookies are downloaded from the browser to your terminal device. Cookies set by the website owner are called "first-party cookies". Cookies set by parties other than the website owner are called "Third-party Cookie". Third-party Cookies allow third-party functions (e.g. advertising, analysis and statistics of interactive data) to be provided on or through websites. These parties who set these Third-party Cookies can identify you when you visit related websites or other websites.

Why do we use Cookies?

There are reasons why we use first and Third-party Cookies. For technical purposes, we need to create some Cookies to ensure that our website is operational, and we call them "absolutely necessary". Other Cookies also enable us to further understand users' preferences to enhance their interactive experience on our website.

Your personal information

When you visit our website, we will use Cookies to ensure you get the best experience on our website. These Cookies may be related to you, your preferences, or your device. This information is usually not used to directly identify you, but it can provide you with a more personalized experience on websites. We respect your rights on your personal information, and you can choose to disable certain types of Cookies. However, preventing certain types of Cookies may affect your website experience and the services we can provide for you. We will use Cookies to record your choices in our Cookie management interface. This will have the following consequences:

  • If you delete your Cookie, when you visit our website again, you need to tell us your preference again.
  • If you use different devices or browsers to visit our website, you need to tell us your preferences again.

Absolutely necessary Cookies

These Cookies are necessary for the operation of our website and cannot be closed in our website. They are usually set according to the operations you do, which are equivalent to requesting services. You can set your browser to prevent the use of these Cookies, however, in such a case, some functions of the website will not work. Absolutely necessary Cookies do not store any personal identity information.

Statistical and analytical Cookies

We use these Cookies to remember how visitors interact with our website and learn more about the activities of our visitors on each page. If you disable these Cookies, we won't know when you visit our website, and we won't be able to optimize its functions.

How to control your Cookies?

You have the right to decide whether to accept or reject the use of Cookies on the website. You can set the use of Cookies by setting Cookie in your browser. Options in Cookie settings allow you to choose to accept or reject the Cookie collected. You can't reject absolutely necessary Cookies, because they are strictly necessary for providing services for you. Taking Chrome browser as an example, users can manage Cookie collection requests of websites by clicking Settings-Advanced-Privacy and Security-Page Settings.
You can close Cookies except "absolutely necessary Cookies" through this page.
Options in Cookie settings can be found on the notification banner and our website. If you choose to reject Cookies, you can still use our website while some functions and areas of the website may be restricted. You can also set or modify Web browser settings to accept or reject Cookies. Since the way to reject Cookies through Web browser settings varies from browser to browser, you should visit your browser's Help menu for more information.

Your rights and contact information

For more information, advice and contact information about your rights related to our processing of your personal data, please visit the Privacy Policy.

How often is the Cookie Policy updated?

We may update this Cookie Policy from time to time or for other operational, legal or regulatory reasons to reflect changes in Cookies we use. Therefore, please read this Cookie Policy regularly to understand our use of Cookies and related technologies.
The date at the top of this Cookie policy indicates when it was last updated.

How can I get further information?

In case of any questions about use of Cookies or technical parts, please contact us by:
E-mail (common questions):
E-mail (Data Protection):
DPO E-mail:
(Working hours: 9:00-17:00 CET from Monday to Friday, except public holidays)